The Art of Online Business

If the work you're best at isn't the work you're most passionate about, you can still build something you're happy to run. Book Your Free Ad Strategy Session I talk about why your best skill doesn't have to be your favorite thing to do, and I use a client whose Facebook and Instagram ads bring in leads for under a dollar to show what happens when you build on what you're already good at. Listen now and see why being great at work you don't love can still make you happy. Watch this ...

You sell one high-ticket offer, not a bunch of low-ticket ones, so you've told yourself Facebook ads aren't for you, because everyone says they only pay off if you spend thousands a month. I talk with Stacey Brass-Russell about how she sells a $9,000 program on $25 a day in Facebook ads, filling a free event with about 200 of the right people. Click here for a free strategy session Get your Genius Edge DiagnosticFollow Stacey on Instagram We get into how one of her launches actuall...

If you’ve been thinking about handing off your Facebook and Instagram ads for months and you keep deciding you can’t tell whether it would be worth it, you’re probably missing one number. Book Your Free Ad Strategy Session Get Done-For-You Ad Management I walk through the two numbers that tell you whether hiring an ads manager actually pays off, and I run them on screen so you can watch the decision make itself. I also show why every month you wait is a month that math doesn’t get to work...

You know hiring an expert could help your business grow, but when you see the price, you start wondering if you should just do it yourself. Book Your Free Ad Strategy Session I talk about why course creators with successful businesses still hesitate to spend money on things like sales page copy and ad management, even when those investments could improve their results. I also break down what it can cost you when you keep spending your own time and energy trying to figur...

If you’ve been waiting until you have a bigger budget to run Facebook and Instagram ads, I think Melissa Webb’s story will give you the confidence to start. Join Melissa's free training: Homeschool Writing That Makes Sense Get Done-For-You Ad ManagementGet your Spot in The Ad Room Melissa shares how she filled a webinar, grew her email list, and made a profit while spending less than $200 on ads. We also talk about why you don’t need a huge budget to get results if your of...

If your offer is already making sales but you keep thinking you need a better funnel before you can run ads, you may be more ready than you think. Get your spot in The Ad Room I explain why a simple funnel that already makes money can be enough to start using Facebook and Instagram ads. You do not need a complicated setup if what you have is already working. Listen now to see if your current funnel is ready for ads. ‍‍Watch this episode on YouTube! Please click he...

If creating content is bringing in sales but taking up too much of your time, there may be another way to grow. Get your spot in The Ad Room I talk about how Facebook and Instagram ads can bring new people into a funnel that already works, so you don’t have to depend only on posting more content. Ads can help you reach more people without spending more hours creating content. Listen now to see how ads can help you grow what’s already working. ‍‍Watch this episode on YouTube! Pl...

If you’re spending money on Facebook and Instagram ads but aren’t sure they’re helping your launches, Shannon Matson has a simple approach worth hearing. Get Instant Access to Shannon's Private Podcast to see how 6- and 7-figure businesses keep demand high in today's attention economy.Get a free ad strategy session. Shannon shares how she grew from $16,000 organic launches to seven-figure launches without running the ads herself. We talk about how she uses ads to bring in new p...

Feeling stuck because your Facebook and Instagram ads stop working every time you increase your budget? Get your spot in The Ad Room I explain why the real problem often isn't your ads at all, but what happens after someone clicks, and I share simple ways to find the bottleneck that's holding your growth back. I also walk through a real example of how a few small changes helped break through an ad spending ceiling. Listen now and see what might be limiting your ads befo...

If people love your webinar but almost no one buys, you may be giving away too much. Book Your Free Ad Strategy Session Get Done-For-You Ad Management I explain why teaching too much can make people think they don't need your program, even when they do. I also share a simple way to help people understand their problem and see why they need your help instead of trying to do it alone. Listen now and learn how to turn more webinar viewers into customers. ‍‍Watch this e...

If you think you need a big ad budget to make Facebook and Instagram ads work, Holly Haynes’ quiz funnel will make you think again. Take Holly's Quiz to see the process we discussGet your Spot in The Ad Room I talk with Holly about how she uses a small ad budget to grow her email list, send people to the right podcast episodes, and help them get to know her before she sells. We also talk about tracking, how her quiz shows where people are in business, and why ads don’t have to be the main ...

If you've been changing your Facebook and Instagram ad targeting but your webinar still isn't making sales, you may be fixing the wrong problem. Book Your Free Ad Strategy Session Get Done-For-You Ad ManagementListen/Watch this episode: Your Ads Aren't the Problem. Your Webinar Is. I explain how to tell if the issue is your targeting or your webinar, and what to look at before making more changes to your ads. I also share why clear messaging is often more import...

Getting cheap webinar leads but not enough sales? You're probably fixing the wrong thing. Book Your Free Ad Strategy Session Get Done-For-You Ad Management I walk you through the numbers and funnel steps I check before touching another ad, including your webinar show-up rate, follow-up emails, and presentation. I also share why teaching more isn't always the answer if you want people to buy. Listen now and learn where your webinar is really losing sales. ‍‍Watch th...

If you're getting clicks but not the sales you expected, your offer might not be the issue. I talk with Valerie Del Grosso about how she kept going after six painful ad attempts, what finally changed, and how her live webinar funnel started pulling in $2–$4 leads and a 5x return. Book Your Free Ad Strategy Session Free Live Masterclass: 2026 Legal Changes Affecting Coaches Now We talk through why coaches need to protect their paycheck with stronger sales languag...

If your Facebook and Instagram ads are getting clicks but no sales, your offer may not be ready for ads yet. Book Your Free Ad Strategy Session Get Done-For-You Ad Management I explain why a strong offer should prove it can sell before you spend money driving traffic to it, and I share three simple questions to help you know if you're ready. I also show you why fixing your offer and messaging first makes every dollar you spend on ads work harder. Listen now an...

If you've been thinking about running Facebook and Instagram ads but your funnel still isn't converting consistently, this episode could save you a lot of money. Book Your Free Ad Strategy Session Get Done-For-You Ad Management In this episode, I explain why ads should grow a funnel that's already working instead of trying to fix one that isn't, and how to tell if you have a traffic problem or a messaging problem. I also share the one question I ask before anyone spe...

If you’ve ever wondered whether ads can sell a book, Justin Moore’s funnel will get your attention fast. Grab your copy of Justin Moore's Sponsor Magnet bookWatch the episode on Secure Paid Partnerships and Grow your Revenue with Justin MooreWatch the episode on Making 6 Figures Teaching Creators to Get Sponsorships with Justin Moore I talk with Justin about the $100,000 webinar ads lesson that only broke even, why he kept going, and how his $1 audiobook funnel now brings in qualifie...

If you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question. Book Your Free Ad Strategy Session Get Done-For-You Ad Management I share why one course creator built a 10,000-person email list that never led to sales, and why another low-ticket funnel struggled too. The real issue wasn't free versus paid. It was what happened after people entered the funnel. Listen now and find out what your leads are act...

Have you ever realized that if your ads manager disappeared tomorrow, you wouldn't even know how to pause your own ads? Book Your Free Ad Strategy Session Get Done-For-You Ad Management I share the story of a course creator whose trusted ads manager got locked out of Meta, leaving campaigns running with no one watching them and no clear next step. I walk you through the simple mistakes that put course creators in this situation, like not owning your ad account or Pixel, and what...

If you’re spending money on Facebook and Instagram ads but your email list still isn’t turning into enough sales, this episode will help you figure out why. Apply for a Strategy Boost Call with Allea Grummert I talk with Allea Grummert about the email mistakes that quietly hurt conversions, why most creators don’t email their list enough, and how stronger nurture sequences can make your ads work better. We also talk about welcome sequences, improving open rates, building real relatio...

If your ads are bringing in leads but you still can’t tell if those leads are turning into sales, this episode is for you. Book Your Free Ad Strategy Session Get Done-For-You Ad Management I walk through a real membership funnel where the ads looked like a failure, but the real problem was broken tracking, missing purchase events, and no way to tell where buyers were coming from. I also share why tagging your leads and tracking the right numbers can completely change how yo...

If you’re running Facebook and Instagram ads but still guessing where your sales are coming from, this is going to help a lot. Book Your Free Ad Strategy SessionGet Done-For-You Ad Management I break down the simple ad account audit I wish more course creators did before hiring an ads manager, including how to track your leads better, separate your traffic sources, and spot what’s actually driving sales. I also share a few easy-to-miss setup mistakes that can make your ads look ...

If you feel like your business only grows when you show up, you’re going to love this one. Get the operational support you need to scale with SarahAccess Sarah’s resources to become a certified OBM I sit down with Sarah Noked, and she breaks down how she built a system where her ads consistently bring in leads, nurture them, and turn them into buyers—without her having to be “on” all the time. We talk through what a mature ads ecosystem actually looks like and why her business depend...

If your ad results keep changing and you can’t tell why, this will help. Get Done-For-You Ad Management I walk through the difference between a course creator who is ready for ads and one who isn’t, based on real examples from calls and clients. You’ll hear why tracking your numbers and thinking long term matters more than changing your ads every few days. Listen now and see if you’re set up to make ads work for you. ‍‍Watch this episode on YouTube! Please clic...

If you’re working all day and your business still isn’t growing the way it should, this is likely the reason. Have us hire a VA for you. I share a moment with my son that hit a little too close to home and explain why doing everything yourself eventually becomes the thing holding you back. You’ll see how to spot the tasks that keep your business stuck and what actually needs your time if you want to grow. Take five minutes today, audit your tasks, and decide what needs to come ...

If your list is growing but your course still isn’t selling, you’re not crazy—something’s off in your funnel. Take the Freebie-to-Buyer Gap Quiz to find why your funnel is leaking See Which Lead Magnet Your Offer Needs ‍‍ ‍‍ I sit down with Danielle and we break down her quiz funnel, the ads behind it, and what the data is really telling us when performance starts slipping. You’ll hear how we think through testing, targeting, and what to change (and what not to ...

Meta just quietly removed your ability to choose which ad graphic shows up in which placement — and if you're still running ads the old way, the algorithm is already making decisions for you that could be killing your conversions. Get the 48-Hour Ad Fix Audit I break down exactly what changed in Meta's ad creative setup after the Andromeda update, why you still need to create both your 3x4 feed graphic and your 9x16 story graphic, and what happens to your ads if you only show up with...

What if your ads could keep bringing in sales while you step away and actually live your life? Get the 48-Hour Ad Fix Audit I talk through how I’m helping clients use low-ticket offers and simple funnels so they don’t have to rely on draining launches all year. I break down how this setup works and why it gives you more time without slowing down your revenue. If you’ve got an offer already selling and you’re not running ads to it yet, this is your sign. ‍...

Ever wish you could peek inside a real $27 funnel while it’s working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game. Unlock 2,900+ storytelling content ideas for just $27 Visit The Art of Online Business website for Facebook Ads help We talk through why her order bump converted at 50%, how her upsells performed, and what happened when ...

What if the reason your ads aren’t working… is because you’re treating them like a gamble instead of a lab? Get the 48-Hour Ad Fix Audit I walk you through the mindset I see in course creators who actually win with Facebook and Instagram ads—and how they use every result as feedback, not failure. I share why being willing to test, even when things flop, is exactly how you find the message that converts and grows your business. If you’ve been overthinking your ads or holdin...

Lead costs on your Facebook and Instagram ads starting to creep up? Get the 48-Hour Ad Fix Audit I share a real troubleshooting session I had with my wife after she hit a wall managing a client’s ads. Instead of changing targeting, we went back three months into the data, found the messaging that had consistently produced the lowest leads, and built new creative tests around it. You’ll hear how looking for patterns in your winning ads—and improving the message before touching targeti...

Spending just $300 a month on ads feels safe, but it can actually hide bigger problems in your business. Get the 48-Hour Ad Fix Audit I explain when low ad spend makes sense, when it doesn’t, and the three places profit needs to exist before ads can truly work. I also talk about how to tell if your funnel, messaging, or offer is the real bottleneck—and what to tweak first to improve results without simply spending more. If you want responsible growth instead of expensive g...

Your ads are literally telling you how to make more money — most course creators just ignore the clues. Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I share how I use message testing to see what cold audiences actually respond to and why those clicks are basically votes for what to say everywhere else in your business. Once you spot the winning angle, you can plug it into your emails, sales page, and content instead of guessing what to say next. If you’re already spending on ads, th...

Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up with creatives that deliver positive ROAS. If perfectionism has been ...

Thinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget. Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I walk through how to figure out whether your lead magnet, webinar, or funnel is actually profitable, including the key numbers that tell you if scaling makes sense or if you’re just pouring money into leaks. I also talk about what to check inside a self-liquidating offer funnel, from order bump ...

If you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ads step by step. We talk about how many ads to run in one ad set now, how to mix messaging with creative without overcomplicating things, and why this approach brought lead costs down fast. ...

Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we’re getting very specific. ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ We break down his $27 Five-Day Piano Challenge, the order bump that’s quietly doing a lot of the heavy lifting, and how he approaches upsells and course upgrades without turning it into a sales circus. Jacques also shares what finally worked after years of ads falling...

A friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I notice something simple but costly: too many pricing options. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I explain how decision fatigue quietly hurts conversions and why guiding people to one clear choice often leads to more sales. I show you how a small sales-page tweak can improve results from your ads without touching ...

Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments? ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually resets. I share how to use organic Instagram posts as a workaround and the risks that come with disconnecting and relaunching ads. I also discuss why new ads inside an existing ad set sometimes ...

Seeing “Learning Limited” on your Facebook or Instagram ads can feel scary, but it’s usually not the problem people think it is. Listen/Watch this episode: Troubleshooting Facebook and Instagram Ads Increase in Cost Per LeadGet the 48-Hour Ad Fix Audit ‍‍ ‍‍ I explain how I actually evaluate learning-limited ad sets, which numbers I watch, and when it makes sense to leave them running. I also share when increasing budget can help, when duplicating an ad set is the smarter ...

Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first. ‍‍ ‍‍ Get the 48-Hour Ad Fix AuditSubscribe to Tarzan's The Free Weekly Newsletter ‍‍ ‍‍ Tarzan and I talk about a list-building strategy that breaks a lot of the usual rules and why Meta ads are what make it work. We ...

Ever look at your workshop ads and wonder, “Should I scale this or shut it off before I waste more money?” ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I walk through real, simple numbers to show how to calculate what a workshop registrant is worth and how that changes once ads are involved. I also explain why warm audiences slow down, what happens when you move to cold traffic, and how to spot the difference between a workshop that’s working and one that needs fixing first. ...

I get this question a lot, especially with all the changes coming into 2026: should you still be running ads to ManyChat, or is it time to move on? ‍‍ ‍‍ Watch/Listen to this episode: How to lower Facebook Ad Lead Costs for your Lead Magnet Ads ‍‍ ‍‍ I share when ads to a ManyChat-connected Instagram Reel still make sense, and when you’re better off sending traffic to a website opt-in or an instant form instead. I also talk through how tracking, testing, and having the righ...

Megan Yelaney is a business strategist who’s helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different, and using that to create demand. ‍‍ ‍‍ Get the 48-Hour Ad Fix AuditGet access to The Edge Led Launch System (only $47, normally $147), a workshop that explains how Megan generated $166k from two launches even when her reach was tanking! ‍‍ ‍‍ Everyone asks the same question: “Should I run ads for my course launch, or will I just ...

Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for years, I’ve never seen that work well for course creators. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ Today, I break down why separating warm and cold audiences still matters (even with the Andromeda update) and how Meta’s algorithm actually treats each group behind the scenes. If you’ve been unsure about your targeting setu...

If you’re confused about whether broad or detailed targeting is the smarter move for Facebook and Instagram ads in 2026, I break down what’s actually working inside my real client accounts. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I explain when broad targeting is the clear winner, when lookalike audiences still outperform everything else, and the few situations where detailed targeting still makes sense for course creators. I also walk through how to choose the right...

When an ad suddenly stops working, the last thing you want to do is panic and shut everything down. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I share with you the exact steps I take as an ads manager to figure out what’s actually going on—usually it’s something simple like comment management, frequency, or a weak hook. These small fixes often bring an ad back to life without rebuilding anything from scratch. If you stay calm, take the right steps, and make data-driven ...

The Meta Andromeda update has shaken up ad performance for a lot of online course creators but it doesn’t have to ruin your results. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I walk through a simple ad setup that works with Andromeda instead of against it, including how to adjust your ad sets, creative, and targeting so Meta’s algorithm actually helps you. I also share why panicking (or over-tweaking) your ads makes things worse and how to keep testing the right way. Grab a ...

A lot of course creators rush into Facebook and Instagram ads before their business is actually ready, and that’s the fastest way to burn through your first $5K. ‍‍ ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ I walk through the real signs that your offer, messaging, and funnel are strong enough for paid traffic so you don’t end up paying for leads that won’t convert. I also explain how I think about profit per lead, why “more eyeballs” isn’t the answer, and how to know whet...

A lot of course creators are being told to just “go broad” with Facebook and Instagram ads right now… but that advice could easily waste your budget if your business isn’t ready. ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead ‍‍ ‍‍ I break down what open targeting really is, when it actually works, and the clear signals you should avoid it. I also share sm...