Build Your Tribe | Grow Your Business with Social Media

In today's episode, Brock Johnson is breaking down a new Trial Reels hack I'm calling the Triple Double Method that's helping accounts go viral repeatedly off a single piece of content. The idea starts simple: post a Trial Reel, then post the normal Reel version, then post a mirrored Trial Reel with a few key changes, zooming in the video, speeding it up, re-editing the hook, changing the on-screen text, and adding a non-Instagram filter or color change. From there, you repost that same content again at the 90-day mark and again at 180 days, turning one video into five separate uploads. Brock also covers the second version of the method, where instead of one video, you create three different hook variations shot on two cameras, giving you six total videos, and when you mirror each one using the same edit changes, that turns into twelve Trial Reels from a single piece of original content. This is a way to squeeze significantly more testing and reach out of the content you're already creating without having to…

In today's episode, Brock Johnson breaks down what's changed with the Instagram algorithm right now and how it's heavily weighting retention. He walks through the three-part funnel: skip rate is the bouncer that decides whether you get into the club at all, retention is what separates average content from great content, and share rate is what gets you into the VIP section. Understanding where you're losing people in that funnel tells you exactly what to fix. Brock also covers Instagram's crackdown on AI content and how the pendulum has swung both on the platform side and on the audience side, why flashing text on screen is getting penalized, and why using outside editing apps isn't. He gets into the crackdown on duplicate trial Reels, why carousels are performing exceptionally well right now, and one specific data point: carousels are getting 89% better performance, or roughly 1.9x the views, compared to other formats. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 Related Link:…

In today's episode, Brock Johnson sits down with Jamie Brindle to talk about how he completely flipped his content strategy, going from posting 12 Reels a day down to just 3 Reels a week, and still pulling in 50 million views. They get into why he made the switch, what convinced him that quality and testing would outperform sheer volume, and how his production process changed once he stopped grinding out daily content. Jamie breaks down how trial Reels have become the backbone of his strategy, letting him test for retention and shares before a post ever goes wide, so that when something does hit, it hits big. They talk through what he's optimizing for at each stage of the testing process, how he decides what's worth doubling down on, and why this lower-volume, higher-precision approach is working better for him than posting around the clock ever did. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 Related Links: Check out @thejamiebrindle on Instagram…

In today's episode, Brock Johnson is ranking every Instagram growth strategy he could think of, 50 in total, from the tactics that actually move the needle to the ones that waste your time or put your account at risk. He goes through content approaches like trial Reels, trending audio, carousels, series content, repurposing long-form, B-roll, talking-head value Reels, yapping, and post & ghost, along with format-adjacent plays like green screen content, memes, niche theme pages, and hot takes. Brock also ranks the operational and growth-hacking side of the game: keyword SEO in captions, bio, and alt text, posting frequency, best-time-to-post myths, engagement pods, mass liking, seeding comments, DM automation, hook optimization, collabs, lives, giveaways, cross-promotion, and the riskier stuff like buying followers, buying engagement, boosting posts, and buying aged accounts. By the end, you'll know exactly where each strategy falls, from must-do to don't-even-bother. Watch On YouTube…

In today's episode, Brock Johnson sits down with Chandler Bolt to talk about the moment he decided to spend $500K rebuilding his personal brand after scaling his company to $75M without one. They get into what actually triggered that decision, the shift from a top-down to a bottom-up approach, and exactly where the money went, production, ad spend, ghostwriters, coaching, and team. Brock asks him how he thinks about ROI on something as hard to measure as a personal brand investment when the business was already thriving without it. Chandler also breaks down some of the unconventional tactics he's used, including a bounty system paying people to help him land guest spots on podcasts, along with other off-the-wall growth ideas. They dig into his philosophy that a personal brand should be an asset rather than a limitation, why he believes "faceless" stopped working in the age of AI, and whether that's a real shift or a story he needed to justify the spend. Brock closes by asking what the 20% of his playbook…

In today's episode, Brock Johnson is sharing 13 post formats that go viral every time he uses them, along with real examples from my own Instagram so you can see exactly how each one plays out. He starts with what he calls Gold Star Behavior, then moves through formats like Customer Callout, To the Music, Hills to Die On, and Low Flying Plane. Each one taps into a different angle, whether it's calling out real customer moments, syncing content to trending audio, or planting a flag on something you believe strongly. Brock also breaks down formats built around quick engagement and personality, including the 1 Minute Random Topic, Reasons to Follow/Unfollow Me, Overrated/Underrated, No/Try, Don't/Do, Bad Better Best, Won't Judge, and How to Kidnap Me. Each format comes with linked examples straight from my own posts so you can study exactly how they're structured and start applying them to your own content. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub…

In today's episode, Brock Johnson breaks down how I post 163 times per week across nine platforms without a full production team behind me. TMYP, TMYG. He shares the real context first: a business team, one content hire brought on in the last month, no designer used in nearly three years, and no kids. Instagram alone accounts for about 75 pieces of content per week, and he hasn’t missed a day of posting since March 28th, 2021, a streak that hits 2,000 days on September 18th, 2026. That consistency is generating roughly 20 million views per month. Brock walks through the five systems that make this possible: an organization system built on automatically sorted cloud storage and Google Sheets tracking, a planning system for gathering and acting on inspiration, a creation system that keeps filming separate from editing and planning, a scheduling system where every post gets scheduled five separate times across different windows, and a tracking system that closes the loop. Before any of that, he shares the one…

In today's episode, Brock Johnson sat down with Pat Flynn to talk through his decision to step back from Smart Passive Income, the eight-figure brand he spent over a decade building. They get into what actually triggered the choice, how he thought about identity when the business carried his name, and what the mechanics of handing off a company that size look like in practice. Brock and Pat also cover what he's building now, why he moved toward smaller and more focused projects, and how his thinking on audience, income streams, and creative energy has changed. If you've ever wondered what happens after you build the thing you set out to build, this conversation gets into it. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🚨 Learn More About Pat Smart Passive Income 👉 https://www.smartpassiveincome.com/ Deep pocket Monster 👉 https://www.youtube.com/@deeppocketmonster/videos Card Party Live 👉 https://www.card.party/ 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram…

In today's episode, Brock Johnson breaks down how to beat the new Instagram Reels Jail and why skip rate is the baseline metric you need to understand first. He covers why likes aren't something to obsess over, since they mostly come from followers, most accounts have a relatively low follower count, and every non-follower viewing your content is technically a stranger, plus higher views usually bring more likes anyway. The real focus is shares, which represent views from non-followers and show up as sends per reach. He gives the basic tip of directly asking for the share, but pairing that ask with a clear reason why or a specific person to send it to. Brock also walks through the SHARE method, simple, hook, authentic, relatable, entertaining, as a framework for building shareable content, and the TRIBE framework for what actually makes something shareworthy: timely content tied to breaking news or trends, relatable content that makes people feel seen, inspiring content that motivates, beckoning content that…

In today's episode, Brock Johnson is sharing what getting 2 billion views on Instagram has taught him about human psychology, starting with the core insight behind it all: people share to say something about themselves, not about you. Shares are the number one metric because content only spreads when it becomes a tool for someone else's identity, and the most-shared posts aren't the best-made, they're the most identity-affirming. He breaks down principles like why no one is paying attention to your mistakes, why posting more and saying things again matters more than perfecting a single post, why simplicity wins, and why audiences can smell inauthenticity immediately. Brock also gets into the say-do-need gap, the difference between what people say they want, what they actually want, and what they need, and how understanding that gap shapes what you post, what you sell, and what you actually deliver. He covers negativity bias and why content framed around a mistake or a myth outperforms neutral or purely…

In today's episode, Brock Johnson is breaking down 9 Instagram post ideas that generated 597K views on Reels, giving you a practical framework you can apply to your own content calendar. He covers gamification tactics like most-liked comment contests and scavenger hunts, identity callout hooks ("keep watching if...", generational comparisons), and challenge-based content like the 1-mile-per-follower format and 20-minute daily workouts. He also walks through immediate action prompts, transformation reveals (before/after, Day 1 vs. Day 100, time-lapse builds), and teaching formats using whiteboards, projectors, and slideshows. Brock rounds out the list with lighter formats: the "who I do it for" joke angle, caveman talk delivery, and the bad/better/best structure for showing progression. Each of these ideas is built around a proven engagement mechanic, and he explains why they work from a psychology standpoint so you can adapt the format rather than just copy the trend. Watch On YouTube…

In today's episode, Brock Johnson is drawing a hard line on where AI belongs in his content process and where it doesn't. Claude never touches his ideas, scripts, captions, his tone, or what he actually says on camera — that's taste, and taste isn't automatable. Brock only uses AI when two things are true at the same time: He can verify the output is accurate, and people actually want the AI version of that specific task. Writing code passes that test. Writing hooks doesn't. What Claude does own is everything mechanical and repetitive that never needed a human in the first place — this is what he means by "lazy," and it has nothing to do with motivation. Brock walks through the full backend stack: Claude organizing shot lists by location and complexity, Claude Cowork driving Remotion to cut and caption footage he has already scripted and recorded, automatic file organization straight off the SD card, scheduling and format-spacing through Metricool, a repost engine that resurfaces top performers every 60–90…

In today's episode, Brock Johnson breaks down eight mistakes that are quietly hurting your Instagram growth, even if you don't realize it's happening. He covers why deleting underperforming posts is a mistake, since bad posts can teach you just as much as your hits, and why chasing algorithm changes instead of studying your actual audience behavior keeps creators stuck. He also gets into inconsistency in posting and niche, the trap of mono-posting the same type, format, and style every time, and why hunting for hacks like hashtags and trending audio distracts from what actually moves the needle. Brock closes out with two mistakes that trip up even experienced creators: never reusing your best-performing content or reworking your flops, and misunderstanding what actually makes Stories work. He breaks down the three things Stories are built around, watch rate, tap backs, and replies, and walk through exactly which habits, like sharing feed posts to Stories or skipping engagement stickers, are working against…

In today's episode, Brock Johnson walks through 25 psychology tricks that make Reels go viral, organized by the exact job each one does in a video. He starts with hooks and openers — the curiosity gap, pattern interrupts, callout targeting, negativity bias, and open loops — and explains how each one stops the scroll in the first second. From there Brock moves into retention mechanics like the Zeigarnik effect, rapid cuts, visual countdowns, contrast framing, and micro-cliffhangers that keep people watching to the end. He breaks down the emotional triggers that make content land, including social proof, loss aversion, relatability shock, righteous anger, and aspiration mirroring. Brock also covers the sharing psychology behind identity signaling, "send this to" prompts, in-group language, and measured controversy, then finish with engagement drivers like the deliberate error, binary questions, fill-in-the-blank prompts, reciprocity, and curiosity-based CTAs. For each trick he gives a concrete example across…

In today's episode, Brock Johnson breaks down a 7-step system for making money with a small Instagram account, and it starts with picking the right topic. The goal is finding where your proficiency meets profitability — where a skill you already have overlaps with something people will actually pay for. He walks through how to build a list of every hobby, interest, passion, and skill you have, then validate demand using tools like YouTube, Google Trends, Udemy, Teachable, and Amazon, or simply by posting and listening to how people respond. Lived experience beats everything here, so I explain why the topics you've actually walked through carry the most weight. From there, Brock covers the execution side: optimizing your profile, committing to a minimum of one Reel per day with 80% focused on your topic, and signing up for affiliate programs to start promoting. I get into why listening is the key to uncovering real needs, how building in public compounds trust, and why selling in the DMs converts far better…

In today's episode, Brock Johnson is breaking down 10 recent leaks and updates about the Instagram algorithm, several coming directly from Adam Mosseri and Meta. He covers why Reels now generate more than 4X the interactions of single-image posts, how average Reel watch time has more than doubled year over year to 8.5 seconds, and what Metricool's analysis of 24 million posts reveals about asking for engagement — including that asking for likes actually gets you 5% fewer likes, while comments jump 203% and saves climb 92% when you prompt for those instead. Brock also gets into the practical tactics you can apply right now: editing comments, reordering your profile, and writing a different caption for each carousel slide. Then he tackles the bigger shifts — Meta's plan to replace 90% of its content review staff with AI, why removing bots from your account could hurt more than help, and why Mosseri says the "best time to post" is a myth despite HubSpot, Sprout Social, Hootsuite, Buffer, and SocialPilot all…

In today's episode, Brock Johnson breaks down the recent changes to the Instagram Stories algorithm and what they mean for anyone trying to grow their views. He covers what still suppresses story performance — feed post reshares, long talking videos that get skipped, and link stickers — and explain why the single Story is no longer the format to rely on. Brock walks through the new framework he’s using, structured around STED: keeping stories Still rather than single, going Text heavy, layering in DM automation, and building in a Hidden Element. He also gets into the weight boost that comes from profile visits, how to use hidden content across your cover, bio, highlights, and tagged posts to drive them, and how tap backs — hidden emojis or words that viewers comment to unlock something — can push engagement and views higher. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🚨Manychat Pro 1 month free: https://manychat.com/meet-brockjohnson use code BROCK 🔥 For More Info on the Upcoming…

In today's episode, Brock Johnson breaks down a daily system for growing on Instagram in about 15 minutes a day by using AI to handle everything except the filming. He starts with the reframe that anchors the whole approach — you're not an influencer, you're a business owner who posts content — and then walks through the mindset shift for what AI is actually for: multiplying the ideas already in your head rather than replacing you. Brock covers the trap of subscribing to endless new AI apps versus mastering a few tools deeply, and he lays out the prerequisites on both sides: the Instagram fundamentals (niche, optimized profile, 12 posts) and the AI stack he relies on (Claude, Poppy AI, and Metricool or another scheduler). From there Brock gets into the actual structure — a 15-minute daily skeleton prioritized around one Reel per day, responding, second posts, and stories — and reframe it as a weekly schedule of 105 minutes so you can batch record and stay efficient. He walks through his full Claude Cowork…

In today's episode, Brock Johnson walks through seven trial reel ideas you can use to grow on Instagram. He starts with the basics you need to know before you post a single trial reel: you need at least 1,000 followers to access the feature, the number of trial reels you can post varies by account, and duplicates won't work — each one has to be its own piece of content. From there, Brock gets into the actual ideas, starting with the "if this reel gets me to X followers, I'll do whatever the top comment says" format and its variations, including doing the opposite of the top comment or buying whatever the top comment names. He also covers reposting your most viral reels with small edits — speeding them up or slowing them down, cropping in or out, mirroring them — along with CapCut memes, "dear algorithm, connect me with" reels, and B-roll or plain text reels featuring quotes, hot takes, one-line surprising tips, or text on a window. He finishes with two formats that lean on audience participation: the "first…

Brock Johnson has posted on Instagram for more than 1,800 consecutive days, and in this episode, he shares the exact AI system he wishes he had from day one. He breaks down his RAMP framework — Research, Assemble, Multiply, Process — and explains how to use Claude, Claude Code, and Claude Cowork to build an Instagram workflow that runs almost entirely on autopilot. The episode covers seven of the biggest content creation challenges: not knowing what to post, writing weak hooks, filming inefficiently, constantly task switching, ignoring carousels, failing to schedule content, and not understanding why posts succeed or fail. For each challenge, Brock demonstrates the automation he recommends, from generating weekly research summaries based on saved posts and favorite accounts, to testing scripts with a "would this make sense to a stranger?" filter, to using Claude as a virtual director that creates optimized shot lists for filming. He also explains how Canva templates combined with Claude Cowork can transform…

In today's episode, Brock Johnson walks through a workflow built around Poppy AI that solves one of the most common bottlenecks in content creation — turning inspiration into action. Most creators scroll, save posts, and never do anything with them. This system changes that by automating the gap between finding content you like and actually producing your own version of it.The workflow starts with saving posts to a Google Sheet via an iOS shortcut, which Claude then pipes into Poppy AI daily. From there, Poppy extracts the reusable elements from each saved post — the format, hook, style, and script structure — and drafts a version tailored to your niche. You review, approve, and refine before filming and editing. Your taste stays in the loop; the bottleneck gets removed. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🧐 Checkout Poppy AI 👉https://brockjohnson.getpoppy.ai/ 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson…

In today's episode, Brock Johnson covers 12 ways to use Claude as a practical tool inside your Instagram workflow in 2026. These aren't generic AI tips — each one is built around a specific, recurring task that most creators either avoid or spend too much time on, from comment management and trend adaptation to content repurposing and collab outreach. Brock walks through each use case in detail, including using Claude to mine your saved posts for content patterns, generating Story engagement prompts before a feed post drops, tracking which past Reels are due for a repost, drafting comment replies in your voice, translating trending formats into your niche, splitting long-form ideas into carousel slides, organizing ideas and files, building batch day prep sheets, and drafting personalized collab pitches. If you're already using Claude for writing, this episode is about putting it to work deeper inside your content system. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info…

In today’s episode, Brock Johnson shares 9 Instagram carousel ideas that can help boost your views and grow your followers in 2026. He’ll show how to create high-performing carousel posts that not only capture your audience’s attention but also encourage interaction and sharing. Brock will walk you through strategies for using carousels to increase engagement, boost visibility, and take advantage of Instagram’s algorithm. Whether you’re looking to diversify your content or create posts that convert, these creative carousel ideas will help you achieve your growth goals on Instagram. If you’re ready to level up your Instagram content strategy, this episode provides actionable tips to help you maximize your carousel posts. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🚨 Check Out the Viral Carousels Webinar:…

In today's episode, Brock Johnson breaks down the real driver behind Instagram's algorithm: shares. While most creators focus on likes and comments, shares — what Adam Mosseri calls "sends per reach" — generate significantly more reach per interaction than any other engagement type. He covers the data behind why shares matter, including figures from an Insta Club study comparing the reach value of each engagement type, and explain what a share actually represents at a human level.From there, Brock walks through the five types of shareable content using the SHARE framework — Simple, Hook-driven, Authentic, Relatable, and Entertaining — and then go deeper into five specific content categories that consistently drive shares: motivational, call-to-arms, relatable, controversial, and timely content. He also covers why purely educational content tends to get saved rather than shared, and concludes with two practical tips for making any piece of content more shareable, including why telling your audience to share —…

In today's episode, Brock Johnson shares honest, practical advice for business owners who are thinking about starting on Instagram in 2026. The foundation of it all is building a personal brand — and the first skill worth developing is getting comfortable on camera. From there, Brock covers the mindset shifts that matter most early on: you don't need to be an expert, but you do need real experience; quantity beats quality when you're starting out; and building in public is one of the fastest ways to grow both an audience and a business. He also gets into the practical side — how to think about your niche and MVP before chasing a big vision, what realistic growth actually looks like month over month, why staying in your lane matters more than most people admit, and why understanding your audience's psychology will always outperform chasing the algorithm. This episode is less about tactics and more about what it actually takes to show up consistently and build something real. Watch On YouTube…

In today's episode, Brock Johnson walks through a step-by-step system for creating Instagram Reels using Claude — from ideation all the way through editing and scheduling. The workflow is built around two tools working together: Claude Cowork for research and editing tasks, and browser-based Claude for scripting. By the end, the goal is a repeatable content production system, not just a one-time process. Brock covers each phase of the workflow in detail: using Claude Cowork to monitor a saved Instagram folder and pipe links into a Poppy AI board for ideation, scripting with Claude, filming, editing with Claude Cowork and Remotion, and finally adding captions and scheduling the post. Whether you're a solo creator or a business owner looking to systematize your content, this episode breaks down exactly how to set it up. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson…

In today's episode, Brock Johnson covers 10 recent Instagram algorithm updates and platform changes for June 2026. The most significant shift is how Instagram is weighing watch time and skip rate as the primary indicators of content quality — understanding how these metrics work together is essential for anyone trying to grow on the platform right now. Brock also walks through the rest of the updates, including clickable affiliate links in posts, the removal of 15 million bot accounts, selfie verification, the new Instants feature, clarification from Adam Mosseri on how DMs affect reach, why deleting a post won't hurt your reach, music integration for third-party schedulers, the ability to schedule trial Reels, and the official launch of Instagram Plus at $3.99/month — which includes a notable set of new features for Stories, profile customization, and audience management. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on…

In today's episode, Brock Johnson walks through his complete editing process for Instagram Reels, including the tools he uses and how he decides which tool is right for each type of project. Brock also covers why most editing bottlenecks actually start at the filming stage, and share the specific filming habits he has built that make editing significantly faster — including how he scripts, pace his takes, and use visual markers to stay organized in the timeline. From there, Brock breaks down my full editing stack: CapCut for desktop edits, Gling for long-form clip editing, the Edits app for trend-based and audio-specific Reels, and when he hands things off to a professional editor. Brock also shares a handful of practical tips for speeding up your editing workflow, including editing on desktop, working with audio on, using keyboard shortcuts, and tackling one task at a time rather than trying to do everything at once. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 Related Links:…

In today's episode, Brock Johnson covers 8 Instagram features that most users overlook but can have a real impact on views, growth, and engagement. These are not widely talked about, and many creators are leaving significant reach on the table by not taking advantage of them. Whether you're looking to grow your audience, increase engagement, or get more eyes on your content, these tools and features are worth adding to your strategy. Brock walks through each one and explains how to use them effectively to improve your results on the platform. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 Related Links:Check out Collabs 👉 https://www.instagram.com/p/DYcc0tGFn_w/?img_index=1 Checkout Metricool: Use code "Brock" 👉https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260601_brock-johnson_access-ig-music_en&utm_content=audio&utm_term=q2 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter…

In this episode, Brock Johnson breaks down what he believes is the “death of valuable content” on social media — and why educational content alone is no longer enough to grow in 2026. Brock explains how the internet has shifted from valuing information to valuing attention, retention, and delivery. He also explains why many creators struggle because their content is still being delivered in boring or outdated formats, even if the information itself is useful. Then Brock breaks down the framework he uses to make educational content more engaging: the 6 A’s. This episode is focused on helping creators evolve their content style so they can still educate while holding attention in a much more competitive content environment. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!…

In this episode, Brock Johnson breaks down “Instagram Plus,” a new paid Instagram subscription currently being tested by Meta, and explains the 7 new features included in the rollout. He covers what Instagram Plus actually is, how it differs from Meta Verified, where it’s currently available, and why Meta may be positioning it as a low-cost utility subscription for everyday users. Brock goes through each of the new Story-focused features individually, including Ghost Mode for anonymous Story viewing, Story rewatch analytics, unlimited custom audience lists, 48-hour Stories, weekly Spotlight boosts, animated Superlikes, and viewer search functionality. He also explains how these tools could change the way creators, businesses, and everyday users interact with Instagram Stories moving forward. Throughout the episode, Brock shares my thoughts on which features are likely to matter most for creators, which ones could impact engagement behavior, and how Instagram may continue moving toward subscription-based…

In this episode, Chalene Johnson joins Brock Johnson to break down the biggest dangers of using AI for your personal brand and why the future of content creation is becoming less about information and more about trust, personality, and differentiation. They start by discussing how AI is training creators to become forgettable by pushing everyone toward the same styles, formats, and messaging. Chalene explains why so much content online suddenly feels identical, and how this is contributing to what Brock calls the coming “trust recession” on social media. From there, she breaks down how AI is changing the rules of personal branding. Information alone is no longer enough because anyone can generate it instantly. Instead, your personality, perspective, quirks, values, and communication style are becoming the real product. She explains the idea of “assets of differentiation” and why subtle human differences are becoming more valuable in an AI-saturated internet. They also talk about the slippery slope most…

In this episode, Brock Johnson breaks down one of the fastest ways to grow your Instagram in 2026: starting a daily challenge. He explains why this format works so well for both consistency and virality, and how it creates built-in momentum that keeps people coming back to your content. Brock walks through multiple daily challenge templates you can use, including “Day X of doing Y until Z,” “Day X of doing something for every follower,” and ongoing challenges tied directly to audience growth or engagement. I also share real examples of creators who have used these formats to grow quickly, and how you can adapt them to your own niche. From there, he explains the two ways to approach challenges—using them for consistency or for virality—and how your strategy should change depending on your goal. If you want consistency, Brock shows how to keep your challenge simple and sustainable. If you want virality, he breaks down the importance of commitment, curiosity, and building a journey people want to follow.…

In this episode, Brock Johnson breaks down the truth about how to get 100K subscribers on YouTube and walk through the exact system he used to get there after starting my channel on October 30, 2022. He focused on the four key ingredients that drove growth: the channel setup, the gear, the team, and the content. Brock starts with the foundation of the channel, including why a clear niche matters, how to optimize your banner and profile, and how to make your channel immediately understandable to new viewers. He then explains the evolution of gear—from starting with a phone and basic tools to upgrading over time—and why your equipment matters less than your strategy early on. Next, Brock breaks down the role of building a team, including the four key hires that made the biggest difference: an editor, thumbnail designer, channel manager, and sponsorship manager. He also shares practical advice on hiring, including starting small, testing with short trial periods, and using AI tools or beginner talent to reduce…

In this episode, Brock Johnson breaks down the best Instagram marketing strategy for small businesses in 2026 and explains how to generate more clicks and sales—even if your current “sales posts” are underperforming. He focuses on the two factors that actually impact revenue: your strategy and the tools you use. Brock walks through what’s no longer working, including relying on “link in bio,” generic graphics, feature-based messaging, and inconsistent selling. Then he shows what to do instead: using DM automation to drive conversions, creating hyper-engaging content (either raw and real or polished and cinematic), and using creative formats like scavenger hunts, hook swaps, and clones to capture attention. Brock also covers how to shift from feature-based to benefit-based selling, why genuine selling outperforms scripted approaches, and how increasing your frequency of selling—without feeling pushy—leads to better results. This episode is focused on practical changes small businesses can make to improve…

In this episode, Brock Johnson breaks down 16 easy Instagram Reels ideas that are proven to go viral. These are simple, repeatable formats you can use to increase views, boost engagement, and grow your audience without overcomplicating your content. Brock walks through a wide range of Reel styles, including visual tricks like iPhone zoom and hidden messages, interactive formats like scavenger hunts and emoji puzzles, and high-performing concepts like reaction videos, award-style Reels, and “dude with a sign” content. He also covers storytelling-driven formats, humor-based ideas, and emotional triggers that consistently perform well. Throughout the episode, Brock highlights key strategies like hook swaps and outro swaps, showing how small changes in structure and framing can significantly improve retention and performance. This episode is focused on giving you plug-and-play Reel ideas that are easy to execute and aligned with what’s currently working on Instagram. Watch On YouTube…

In this episode, Brock Johnson breaks down The Attention Formula and shows you how to engineer addictive Reels step by step. The focus isn’t on better cameras, trending audio, or even the topic—it’s on building curiosity into your content so viewers keep watching. Brock explains the three core layers of retention: structure, psychology, and swaps. First, we cover structure—how great short-form videos are built using a sequence of setups and payoffs, and how to stack ideas so each moment creates more curiosity than the last. he walks through a simple 5-step process to turn any topic into a high-retention video. Next, he dives into psychology, including how to use hooks, curiosity gaps, anticipation, and strong payoffs to keep viewers engaged. Brock also explains how these elements build trust over time and create a pattern where your audience expects your content to be valuable. Finally, he breaks down word swaps and framing techniques that immediately improve retention. This includes naming your frameworks,…

In this episode, Brock Johnson breaks down 11 practical ways to use Claude AI to grow your Instagram in 2026. Instead of using AI for one-off tasks, He shows how to build repeatable systems that automate your content creation, research, and analysis so you can stay consistent without doing everything manually. Brock covers workflows like batching captions weekly, generating hook ideas, and turning long-form content into short-form posts for Instagram. He also explains how to use AI to track trending audio, aggregate audience questions from comments and DMs, and generate weekly performance recaps so you can make better decisions based on your data. He also walks through more advanced use cases, including building a swipe file of high-performing content, creating a living brand voice document, drafting partnership outreach messages, and using Claude with tools like ManyChat to qualify DMs. This episode focuses on turning AI into a system that supports your content strategy, improves efficiency, and helps you…

In this episode, Brock Johnson explains why hashtags are effectively dead on Instagram and what you should be doing instead to grow in 2026. He looks at platform changes and data, including the SocialPilot study and statements from Adam Mosseri, along with Instagram removing the ability to follow hashtags, eliminating their presence in the feed, and removing the “recents” section. Brock breaks down the strategies that are replacing hashtags, starting with Instagram SEO—how to use keywords in your captions, on-screen text, audio, and even comments to improve discoverability. He also covers creative strategies like hook swaps, all-or-nothing editing, and how to make your content more shareworthy using the S.H.A.R.E. framework. He also discusses why including a human face and voice improves performance, how committing fully to your content (even filming in public) increases impact, and why posting more frequently still plays a major role in growth. This episode focuses on the practical shift from hashtags to…

In this episode, Brock Johnson breaks down the new Instagram algorithm updates for April 2026, based on insights directly from Instagram’s CEO and recent data analyzing over 52 million posts. He starts by looking at the current state of engagement, including a 26% decline since 2024, and how Instagram now behaves like two separate platforms—Reels driving more reach, while carousels generate higher engagement. Brock walks through key strategic changes you should be making right now, including how to optimize and reorder carousel posts, why you should stop sharing feed posts to Stories, and how to properly recycle content without hurting performance. He also covers Instagram’s crackdown on aggregators and low-effort reposts, including what now qualifies as original content. From there, Brock breaks down what’s currently working in video content, including why speech-based videos outperform music-only content, how showing your face early improves retention, and new interaction behaviors like single-tap pause.…

In this episode, Brock Johnson breaks down how to actually become known on Instagram in 2026. Instead of chasing viral videos, he explains why the real goal is building recognition—being known for something specific by the right audience. Viral content creates temporary attention, but recognition creates predictable growth and income. Brock walks through the shift from going viral to becoming known, including how to define your “known for” statement so your audience can clearly understand who you help and what you do. He also covers the importance of clarity, specificity, and why confusing content leads to slow growth. From there, Brock outlines the key strategies that build recognition over time: using repeatable formats, creating a recognizable content style, leaning into your personality and quirks, and reinforcing a small set of content pillars. He also explains why series-based content outperforms random posting, and how repetition is what actually makes people remember you. Finally, Brock breaks down…

In this episode, Brock Johnson breaks down my exact system for generating over 10 million Instagram views every month. He shared the real numbers behind my results, including 12.8M views in December, 16.9M views in January, and 13.6M views in February, and explained the core principle behind the strategy: the more you post, the more opportunities you create for growth and views. Brock walks through the structure of my posting system, including how often he posts to the feed, the mix of Reels and carousels, and the different types of content He publishes. Brock explains why he focuses on “base hits” instead of trying to make every post go viral, and why you can never predict which piece of content will take off. Brock also shares the operational side of the system—how he plans, batch, schedule, and reviews content using Metricool. This includes his weekly planning process, semi-weekly content creation schedule, how he reuses evergreen posts, and how Brock avoids repeating formats. The episode outlines a…

In this episode, Brock Johnson breaks down how small YouTube channels can realistically make $50 per day in 2026. He sits down with Sean Cannell to discuss why the common belief that you need millions of views to make money on YouTube is misleading, and how even smaller creators can build meaningful income with the right strategy. They start by explaining the math behind $50 per day, including how YouTube RPM works and why many creators misunderstand how ad revenue is calculated. Sean walks through realistic RPM ranges for small channels and shows how different niches can dramatically affect earnings potential. They then dive into monetization strategies beyond AdSense, focusing on affiliate marketing and why it can generate income faster for smaller channels. They discuss how creators can set up simple affiliate systems, how many sales it actually takes to reach $50 per day, and why SaaS affiliate programs are particularly powerful due to recurring commissions. Another major theme of the episode is choosing…

In this episode, Brock Johnson shares eight viral Instagram carousel ideas that can help boost views, engagement, and followers. He breaks down why carousel posts are performing well in the Instagram algorithm and how swipe-style content encourages longer viewing time, shares, and saves. Brock walks through several carousel formats creators and businesses can use, including educational posts, storytelling slides, list-style content, and other repeatable structures designed to keep viewers swiping. He also explains how to structure each slide for clarity and engagement, and how to design carousels that are more likely to be shared. This episode focuses on practical carousel strategies you can use to grow your account and increase engagement on Instagram. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: 8 NEW…

In this episode, Brock Johnson breaks down how to land brand deals in 2026—even if you don’t have 10,000 followers. He explains why follower count matters less than performance, how micro and nano influencers are securing paid partnerships, and what brands are actually looking for today, including conversions, content assets, and trust. Brock covers how to monetize before brand deals through affiliate marketing and UGC, how to pitch brands effectively, and how to structure performance-based partnerships. He also walks through how to price brand deals correctly, including usage rights, whitelisting, and paid ad considerations. This episode is focused on helping small creators get paid strategically and build recurring brand partnerships without relying on a large audience. Watch On YouTube https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯…

In this episode, Brock Johnson shares a complete guide to posting once per day on Instagram without burning out. He walks through how to batch content efficiently, build a repeatable workflow, and create a sustainable system that allows you to stay consistent long term. Brock will cover how to organize ideas using tools like Google Sheets and ManyChat, film content in bulk, edit efficiently with tools like CapCut and Gling AI, and schedule posts in advance. He also explains how to use repeatable formats and upcycle content so you’re not constantly reinventing the wheel. This episode is focused on building a practical, sustainable Instagram growth strategy that lets you post daily while protecting your time and energy. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ Tools: ManyChat (DM automation tool)…

In this episode, Brock Johnson breaks down how to get 10X more views on your Instagram Stories in just five minutes. He explains why most Stories underperform, the common mistakes creators make—like simply resharing posts—and how to shift your approach to content that actually drives engagement. Brock walks through specific Story frameworks, including the S.H.A.R.E. strategy for content that gets shared and the S.T.D. method for Stories that drive replies. He’ll also cover how to increase profile taps, boost Story reach, and use relatable, inspirational, timely, or even controversial angles to spark interaction. This episode focuses on practical Story strategies that align with how the Instagram algorithm distributes Stories in 2026. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Related Links: Get 1 Month of Manychat Pro for…

In this episode,Brock Johnson breaks down what he learned after studying 1,300 viral hooks and explains what actually works in 2026. Brock categorizes the most effective short-form video hooks, including pattern interrupt hooks, curiosity gap hooks, contrarian angles, bold claims, outcome-based hooks, and story-driven openings. Brock walks through how to structure the first three seconds of your Reels or TikToks to increase watch time and retention, and why certain hook formulas consistently outperform others. You’ll see real examples of list hooks, comparison hooks, authority hooks, relatable openers, and direct address strategies that drive views. This episode focuses on practical frameworks you can use to write stronger hooks and improve performance on Instagram and TikTok. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/…

In this episode, Brock Johnson breaks down how one creator beat the Instagram algorithm and gained 39,000 followers in just 90 days. He walks through the exact posting strategy that was used, including high-frequency posting, repeatable content formats, and how consistency played a larger role than tactics like trial Reels or trends. Brock will cover how posting up to 12 times per day was structured, how content was upcycled without a team, and why this system led to a major increase in reach and engagement. This episode focuses on the mechanics behind the growth, the posting cadence, and the lessons creators can apply if they want to grow faster on Instagram in 2026. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Related Links: Check out Jamie on Instagram - https://www.instagram.com/thejamiebrindle/ Sign Up for Jamie’s…

In this episode, Brock Johnson breaks down how to tell if your Instagram account is actually “dead” and whether starting over is the right move in 2026. He walks through the real reasons accounts experience low engagement, slow growth, or declining reach, and how to diagnose whether the issue is your content, consistency, or strategy—not your account age. Brock also explains when restarting or rebranding an Instagram account makes sense, and when it’s better to fix what you already have. He’ll cover benchmarks for engagement, the difference between a shadowban and normal low reach, and how to recover from common issues like inconsistent posting or past mistakes. This episode is designed to help you make a clear, informed decision about whether to rebuild, rebrand, or double down on your current account. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram!…